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[Page 2] The New Workforce Challenge [Page 3] This page intentionally left blank [Page 4] The New Workforce Challenge How Today’s Leading Companies Are Adapting to the Future Andrés Hatum [Page 5] © Andrés Hatum 2013 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 22 21 20 19 18 17 16 15 14 13 ISBN 978-1-349-45403-7 ISBN 978-1-137-30299-1 (eBook) DOI 10.1007/978-1-137-30299-1 Softcover reprint of the hardcover 1st edition 2013 978-1-137-30298-4 [Page 6] Contents Figures and Tables vii Acknowledgments xi Introduction 1 1 Organizing and the New Agile and Virtual Firm 11 New Ways of Organizing: The Rise of Complexity 11 The Agile and Virtual Firm 21 Case in Point: Open Business Model at elBulli 31 2 Demographic Changes in the Workplace 35 Different Generations and Perspectives 35 The Millennial Generation: “We Are Going to Rock the Workplace” 43 Are Generations Similar Worldwide? India, China and the West 50 Case in Point: Frisse Blikken (Fresh Forces), New Organizational Paradigms for New Talent 58 3 Attracting Millennials to the Workplace 63 Building the Employee Value Proposition (EVP) to Attract Millennials 63 New Ways of Recruiting: The Role of Social Networks 81 [Page 7] vi Case in Point: “Reveal” by L’Oréal, Attracting Millennials and Guiding Them into the Workplace 95 4 New Learning Paradigms and the Challenge of Developing the Future Leaders 99 The New Paradigms of Learning 99 Developing the Next Generation of Leaders 112