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[Page 1] SECRET OF SELLING ANYTHING/Harry Browne 1 The Secret of Selling ~ Anything A road map to success for the salesman… who is not aggressive who is not a “smooth talker” and who is not an extrovert Harry Browne [Page 2] SECRET OF SELLING ANYTHING/Harry Browne 2 THE SECRET OF SELLING ANYTHING © 2008 by Harry Browne. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews. For information, contact: PLWBrowne@HarryBrowne.org Internet edition: 2008 [Page 3] SECRET OF SELLING ANYTHING/Harry Browne 3 Also by Harry Browne How You Can Profit from the Coming Devaluation (1970) How I Found Freedom in an Unfree World (1973) You Can Profit from a Monetary Crisis (1974) The Complete Guide to Swiss Banks (1976) New Profits from the Monetary Crisis (1978) Inflation-Proofing Your Investments (with Terry Coxon, 1981) Investment Rule #1 (1985) Why the Best-Laid Investment Plans Usually Go Wrong (1987) The Economic Time Bomb (1989) Why Government Doesn’t Work (1995, 2003) Fail-Safe Investing (1995, 2003) The Great Libertarian Offer (2000) Liberty A to Z (2004) 2000+ Libertarian Quotes (2007) Investment Strategy in an Uncertain World (2008) Freedom The American Way (2008) [Page 4] SECRET OF SELLING ANYTHING/Harry Browne 4 CONTENTS Introduction ……………………………………….. 5 Prologue ……………………………………………. 7 Part I ~ The Secret of Success 1 This is Your World ……………………………… 12 2 The Story of Life ……………………………….. 14 3 How Men Profit ………………………………… 20 4 How Men Succeed ……………………………… 26 5 Whom Must You Please ………………………… 29 6 What Are You Selling ………………………….. 37 7 The Secret of Success ………………………….. 41 Part II ~ Selling is Easy 8 Selling is Easy …………………………………… 47 9 The Impossible Sale …………………………….. 51 10 The Secret of Motivation ……………………….. 54 11 First Things First ………………………………… 59 12 The Terms of The Sale ………………………….. 67 13 Now ~ You Can Start Talking ………………….. 69 14 Problems are no Problem ………………………. 74 15 Closing is Easy …………………………………. 78 16 What is a Salesman? ……………………………. 92 17 Selling in the Real World ……………………… 100 18 Even Telephoning is Easy? ……………………. 107 19 The Care & Feeding of Customers …………….. 112 20 The Elimination of Fear ………………………… 117 21 Listen, Listen, Listen! ………………………….. 121 22 Selling is Everywhere ………………………….. 127 23 How To Begin ………………………………….. 130 24 Selling is Easy …………………………………. 134 About the Author ………………………………….. 140 [Page 5] SECRET OF SELLING ANYTHING/Harry Browne 5 INTRODUCTION [Page 6] SECRET OF SELLING ANYTHING/Harry Browne 6 Introduction This book is a compilation of two unpublished manuscripts ( The Secret of Success and Selling is Easy ) written by Harry Browne in 1966 and 1969. He was thirty-three and thirty-six years of age at the time and a sales consultant and lecturer in the Los Angeles area. He had twenty years of successful selling and sales management behind him. He had written folders and booklets