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[Page 2] ‘You , re On! , [Page 3] More titles from How To Books A Guide to Good Business Communication How to write good English in every business situation Getting Your Point Across How to capture attention and make your point – quickly and effectively Writing a Report How to prepare, write and present really effective reports Killer Presentations Power the imagination to visualise your point with Powerpoint ™ The Pocket Media Coach The handy guide to getting your message across on TV, radio or print Please send for a free copy of the latest catalogue to: How To Books Spring Hill House, Spring Hill Road, Begbroke, Oxford OX5 1RX, United Kingdom info@howtobooks.co.uk www.howtobooks.co.uk [Page 4] ‘You , re On! , HOW TO DEVELOP GREAT MEDIA SKILLS FOR TV, RADIO AND THE INTERNET A L E C S A B I N [Page 5] Published by How To Content, A division of How To Books Ltd, Spring Hill House, Spring Hill Road, Begbroke, Oxford OX5 1RX, United Kingdom. Tel: (01865) 375794. Fax: (01865) 379162. info@howtobooks.co.uk www.howtobooks.co.uk How To Books greatly reduce the carbon footprint of their books by sourcing their typesetting and printing in the UK. All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for purposes of review) without the express permission of the publisher in writing. The right of Alec Sabin to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. © 2009 Alec Sabin www.alecsabin.com First published 2009 First published in electronic form 2009 British Library Cataloguing in Publication Data. A catalogue record for this book is available from the British Library. ISBN: 978 1 84803 309 2 Cover design by Baseline Arts Ltd, Oxford Produced for How To Books by Deer Park Productions, Tavistock, Devon Typeset by Pantek Arts Ltd, Maidstone, Kent NOTE: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book. The laws and regulations are complex and liable to change, and readers should check the current position with the relevant authorities before making personal arrangements. [Page 6] For Pippa [Page 7] This page intentionally left blank [Page 8] Contents Acknowledgements xi Introduction xiii 1 Back to basics 1 What is presentation? 1 Presence 3 Focus of attention 4 Communication 7 Talent or know-how? 8 Self-awareness, self-consciousness, self-obsession 8 Your own 15 minutes of fame 10 Preparation and study 11 The media today 11 Summary 13 2 Qualities of good presentation 15 Is good presentation science or art? 15 The four groups of qualities 16 Summary 28 3 Voice and breathing 29 Why do broadcasters need voice training? 29 Intonation and vocal variety 30 Breathing 35 Relaxation 37 Posture 39 Dealing with nerves 40 Voice exercises and articulation 41