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[Page 3] Copyright © 2018 by Jeremy Heimans and Henry Timms All rights reserved. Published in the United States by Doubleday, a division of Penguin Random House LLC, New York. www.doubleday.com DOUBLEDAY and the portrayal of an anchor with a dolphin are registered trademarks of Penguin Random House LLC. Cover design by Pete Garceau Cover image © Vit_Mar/iStock/Getty Images Library of Congress Cataloging-in-Publication Data Names: Heimans, Jeremy, author. | Timms, Henry, author. Title: New power : how power works in our hyperconnected world—and how to make it work for you / Jeremy Heimans and Henry Timms. Description: First edition. | New York : Doubleday, [2018] | Includes bibliographical references and index. Identifiers: LCCN 2017039966 | ISBN 9780385541114 (alk. paper) | ISBN 9780385541121 (ebook) Subjects: LCSH: Internet—Social aspects. | Internet—Political aspects. | Power (Social sciences) | Internet and activism. | Social movements. Classification: LCC HM851 .H435 2018 | DDC 303.48/3—dc23 LC record available at https://lccn.loc.gov/2017039966 Ebook ISBN 9780385541121 v5.2_r1 ep [Page 4] Contents Cover Title Page Copyright Dedication Chapter 1: Welcome to the New Power World Chapter 2: Thinking Old Power, Thinking New Power Chapter 3: From Sound Bites to Meme Drops: How Ideas Spread Chapter 4: How to Build a Crowd Chapter 5: What Makes New Power Communities Work (and Why They Sometimes Don’t) Chapter 6: What Makes New Power Communities Work (and How They Fuse with the Wider World) Chapter 7: The Participation Premium Chapter 8: Taking the Turn from Old to New Power Chapter 9: Leadership Chapter 10: The Art of Blending Power Chapter 11: New Power at Work Chapter 12: The Future: A Full-Stack Society Glossary: How to Speak New Power Acknowledgments Notes About the Authors [Page 5] To Brock To Colleen, Callie, and Josiah [Page 6] 1 WELCOME TO THE NEW POWER WORLD Power, as philosopher Bertrand Russell puts it, is the “ability to produce intended effects.” That ability is now in all of our hands. Today, we have the capacity to make films, friends, or money; to spread hope or spread our ideas; to build community or build up movements; to spread misinformation or propagate violence—all on a vastly greater scale and with greater potential impact than we did even a few years ago. Yes, this is because technology has changed. But the deeper truth is that we are changing. Our behaviors and expectations are changing. And those who have figured out how to channel all this energy and appetite are producing Russell’s “intended effects” in new and extraordinarily impactful ways. Think of the hoodie-clad barons who sit atop online platforms a billion users strong, tweaking our daily habits, emotions, and opinions. The political neophytes who have raised passionate crowds and won stunning victories. The everyday people and organizations who are leaping ahead in this chaotic, hyperconnected world—while others fall back. This book is about how to navigate and thrive in a world defined by the battle and balancing of two big forces. We call them old power and new power. Old power works like