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[Page 2] 1 PRAISE FOR HOW MINDS CHANGE “If you join David McRaney on this journey—a spirited tour that ranges from activists to scientists to cultists— you’ll arrive in an unexpected place. He shows us how generous conversations can replace zero-sum debates and how genuine empathy can close deep divisions. How Minds Change is the ideal book for our perilous moment.” —Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret , To Sell Is Human , and Drive “A timely, informative, and encouraging case for why the craziness paralyzing our society may not be permanent, and a refreshingly actionable proposal for changing ourselves, among others.” —Douglas Rushkoff, author of Team Human and host of the Team Human podcast “This book is a fascinating journey through the neuroscience and psychology of how we form and update our opinions. How Minds Change is the book our society desperately needs right now. David McRaney shows us how to connect, consider, and see the potential for change in others and ourselves.” —Scott Barry Kaufman, founder of the Center for Human Potential and author of Transcend [Page 3] 2 “Read this book cover to cover—it will change how you feel about tackling one of the most difficult relationship challenges: Changing the minds of the people we care about, without damaging the relationship itself.” —Tessa West, psychology professor at NYU and author of Jerks at Work “One of the most powerful traits of humanity is our capacity to not only update our own beliefs, but also change the minds of others. David McRaney provides a tour de force on how we can persuade others without relying on coercion.” —Jay Van Bavel, director of the NYU Social Identity and Morality Lab and author of The Power of Us “That very rare thing—an astonishingly interesting book on a vitally important topic.” —Rory Sutherland, vice chairman at Ogilvy UK and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense “If you didn’t like Dave McRaney’s writing before, not only will this book change your mind, it’ll explain why that happens.” —Dean Burnett, bestselling author of Idiot Brain “In an era where people feel separated by polarization and tribalism, David goes beyond simple academic concepts and provides concrete strategies to create meaningful conversations that can shift perspectives and connect people.” —Jon Levy, bestselling author of You’re Invited [Page 4] 3 “David McRaney, more than just about anybody, has devoted his life to exploring the surprising tricks that our minds play on us. He is a master of using fascinating stories to teach us important principles of psychology.” —Spencer Greenberg, founder and CEO of Spark Wave “David McRaney is one of our finest science communicators, and How Minds Change is his greatest achievement yet. Brilliantly smart, continually entertaining, and utterly timely, it will change the way you see the world—and help you change others.” —Will Storr, journalist and author of The Status Game “This is a must-read manual for anyone interested in the